happy work sampler
ExtremeFest
Goal:
Design and build a fun eXtreme sports (skating BMX, Motocross) website to promote a special stadium event to appeal to the younger eXtreme Sports audience.
Results:
The eXtremeFest website raised awareness, using viral components and increased visibility of the one-time-only event, providing branding, information, and legitimacy to this special event. It hit the target (kids aged 7 to 17) with "awesome" graphics, sights, sounds and the proper dose of cynical irreverence.